THE LANGUAGE OF MODERN PERIODICALS: SOCIAL CHARACTERISTICS AND FEATURES OF SPEECH USE

Mass communication media (mass media), performing a communicative and informational function and the function of influence, are to some extent a set of speech situations. According to the language and style of the media, especially under the influence of external factors, one can observe the dynamics of internal language resources: new phrases, lexical innovations, Kazakhized terms, calcified combinations requiring codification, actualization of theological vocabulary, the use of dialectisms and professional and colloquial vocabulary, the active use of expressive-figurative phrases, etc., which characterize the current state of speech use, interstitial diffusion in media texts. There is a need to study lexico-functional phenomena that create the linguistic side of modern Kazakh media, contributing to the development of Kazakh media linguistics - an independent direction in linguistics, as well as to analyze empirical media materials in the aspect of the theory of speech culture. Based on the review analysis of the language of the Kazakh mass media of recent decades, the article examines the most specific and characteristic features of the Kazakh newspaper vocabulary (based on its functional aspect).

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