COMMUNICATIVE-PRAGMATIC FUNCTION OF SPEECH IN BUSINESS COMMUNICATION

This research paper considers the communicative-pragmatic function of speech inherent in business communication, which is considered part of the category of speech act, communicative situation, logos, ethos, and pathos. Psychological, communicative, and cognitive aspects of speech in business communication are analyzed as well. On the basis of social relations, a person is involved in all spiritual experiences and acquires his mind, behavior, emotions, mental process and knowledge, and communication culture. Therefore, it is very necessary to study speech as a biosocial phenomenon, which serves as a regulation mechanism between the individuality and socialization of a person. The objective of the research work is to reveal the communicative-pragmatic features of speech in business communication in the socio-functional aspect. Speech shows individuality as a biological phenomenon that is unique to a person, behind it is intuition, perception, feeling, thinking, reasoning, etc. There are cognitive and psychological components. These components allow people to recognize themselves and their environment. A person engages in speaking in order to inform others about what he knows and wants to know. The purpose of speech is to convey how one understands the environment, the world, what he knows, and how he can store, use, and change information. From this purpose, it is possible to see the process of speech "transition from individuality to socialization", that is, the socialization of speech. Socialization of speech takes place in the course of people's discussion, conversation, exchange of ideas, and communication in the public environment. From this comes the social function of speech. Social service determines the importance of influencing others, thinking, communicating with others, and the realization of the idea of community and joint action among people.

1.