CHARACTERISTICS OF KAZAKHSTAN IDEOLOGICAL DISCOURSE IN THE PANDEMIC

Ideological discourse refers to the new areas of linguistics that have been studied recently. This problem has been sufficiently investigated by foreign scientists, but as we see, it has not become an object of special study in the works of Kazakhstani scientists.
The purpose of the scientific work is to analyze the nature of ideological discourse during the pandemic. To this end, the article examines the role of Kazakhstan's ideological discourse during the pandemic, its form, and distribution channels. During the scientific work, the authors applied the following research methods: the method of discourse analysis (analysis of texts constructed for ideological purposes, with extralinguistic factors in a communicative situation) and linguistic analysis of the text of ideological content as a product of ideological discourse. During the research, the following features peculiar to the Kazakh ideological discourse during the pandemic were identified: 1) updated genres of Kazakh oral literature, including conspiracy songs "badik zhyr", which is proved by the analysis of conspiracy songs of this period); 2) the dissemination of ideological discourse was carried out mainly through the media (TV channel, newspaper, magazine) and the Internet; 3) forms of dissemination were mainly of the nature of various videos on social networks, sound recordings, mixed format recordings, etc.; 4) it was noticed that due to the restriction of direct communication, people had a feeling of loneliness, so the participants of the discourse preferred artistic discourse (including poetry); 5) it was determined that in accordance by the goal of protecting and saving the population from the disease, the discursive strategy of the authorities changed; 6) alternative metaphors of the coronavirus appeared: taz tazhal, kesel, zhaman auru, aty oshkir auru, zhaman virus, tazhal.
The scientific value of the article is associated with the separation of ideological discourse from political discourse as a separate type of discourse, the proof and classification of its specific features, the provision of scientific conclusions following its changes during the pandemic, the practical value is determined by the significance of the analysis of the structural and discursive nature of this discourse for use in such scientific research.

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