The Role of Invective Vocabulary in Speech Etiquette among the Youth of Kazakhstan

The present article is devoted to the role of invective vocabulary among the youth of Kazakhstan in modern society. It defines the sense and purpose of invective vocabulary, as well as its types of meaning. The study observes changes in the direction and function of invective vocabulary in peer-reviewed linguistic articles published over the last three years. The objective of the article is to highlight the role of invective vocabulary in the linguistic discourse of modern society. To achieve the objective, the article sets the following tasks: 1) to conduct a survey among Kazakh- and Russian-speaking audiences aged 18-40; 2) to determine the purpose and function of using invective vocabulary based on the obtained data; 3) to analyze invective vocabulary as a separate linguistic unit expressing national identity. The research showed that invective vocabulary is frequently used to express anger and indignation. While the use of obscene language is generally perceived as less acceptable in the Kazakh-speaking environment, the survey results indicate a higher level of tolerance toward such language among the Russian-speaking respondents. This is attributed to differences in mentality and upbringing. Furthermore, the linguistic and cultural analysis was focused on the words “it”, “shoshqa”, and “mal” (English “dog”, “pig”, “cattle”). It has been discovered that certain linguistic units may have different meanings in one language, but not necessarily have negative connotations in another language. 

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