THE INFORMATIVE ESSENCE OF ADVERTISING AND ITS ROLE IN THE DEVELOPMENT OF THE STATE LANGUAGE
Abstract
The article considers the cognitive part of advertising, as well as its role in the development of the State language and record-keeping. It is known that advertising from year to year is gaining momentum and becoming a popular type of marketing. In addition, a reader is given an opportunity to get to know advertising as an integral part of literature.
Expanding its borders in the years of independence, advertising has become an important part of the economy of each country, business and entrepreneurship. In particular, it has become popular for the promotion of ready-made products and goods. The peculiarity of advertising language is the use of literary words in solution and promotion of concrete tasks.
Advertising as part of the standard language has great psychological impact and influence on the society. Owing to modern communication technologies, advertising has become a part of not only marketing but the daily life of each person.
About the Author
M. B. Primbetova
Kazakh Humanitarian Law University
Kazakhstan
Kazakhstan
Associate Professor
Almaty
References
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Review
For citations:
Primbetova M.B. THE INFORMATIVE ESSENCE OF ADVERTISING AND ITS ROLE IN THE DEVELOPMENT OF THE STATE LANGUAGE. Tiltanym. 2015;(1):92-96. (In Kazakh)
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