Linguocultural Approach to the Analysis of the Citizen’s Image

The study examines the associative reactions of Russian and Kazakh students, forming the image of a citizen in the collective consciousness/language consciousness. Methods of polling, associative experiment and linguistic-cultural field are used. Stable nuclear and peripheral associative reactions have been identified. It is argued that the image of a citizen in the linguistic consciousness includes cultural and historical competence, linguistic (linguocultural) and personal (value) aspects. The image of a citizen acquires particular significance in a multicultural environment, where he must have a generalized, to a certain extent universal content, capable of uniting representatives of different nationalities. Also, the issues of teaching intercultural communication in the context of a cultural approach are covered, a description of modern cultural approaches is given, attention is focused on taking into account the cultural component when working with language material. The image of a citizen is saturated with stable historical, cultural, linguistic and value components that persist throughout the existence of a multilingual and multicultural people. The authors believe that the perspectives of the study of the linguistic-cultural image may be related to the expansion of the comparative base of polycultural competence of students-native speakers and foreigners studying the national language as a foreign/second language. The results obtained indicate the common historical past of both groups and the similarity of their civic values, but reveal a difference in the significance of individual dates, historical events and qualities of a citizen.

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