NEW USAGES AS A COGNITIVE AND INFORMATIONAL TOOL IN THE KAZAKH AND TURKISH PRESS

The article examines the peculiarities of the use of new words and new concepts with term potential – new usages in Kazakh and Turkish newspapers between 1995-2015. The language situation in the media of the two countries was compared and analyzed. The purpose of the article is to study from a linguocognitive point of view the processes of integration // nonintegration of new usages in the Kazakh and Turkish press for a certain period of time (1995- 2015) and in some particular cases the process of forming a term is compared with each other. The only document that records the state of the language at a certain point and the renewal of the language due to the internal law of development is the media. Currently, the process of introducing a new system of new usages is being revived and formed, with the transition of a number of loan words on the daily pages of the Press, television, radio, that is, in the media space of independent Kazakhstan. In Turkey, this process was started by the leader of the nation Atatürk in 1923, after the official proclamation of the Turkish Republic and the campaign to clean the language from foreign elements, which began under the label «Language Reform», is still going on. Comparison, analysis and identification of cognitive models of formation and interpretation of new names in two ethnically related Turkic countries is the most relevant and interesting issue for linguists in accordance with the modern elvel of linguistics

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