tilTiltanymTiltanym2411-60762709-135XИнститут языкознания имени А.Байтурсынулы КН МОН РК10.55491/2411-6076-2023-2-190-199til-751Research ArticleСтатьиИСПОЛЬЗОВАНИЕ МЕДИАТЕКСТА В ДЕЛОВОМ ЯЗЫКЕTHE USE OF MEDIA TEXTS IN THE BUSINESS KAZAKH LANGUAGEОразбаеваФ.OrazbayevaF.

Алматы

Almaty

fauziya@mail.ruhttps://orcid.org/0000-0002-2712-9221СарбасоваА.СарбасоваА. Н.

Алматы

Almaty

a.sarbassova@kimep.kzШегебаевМ.ShegebayevM.

Алматы

Almaty

a.sarbassova@kimep.kzКазахский национальный педагогический университет имени АбаяКазахстанAbai Kazakh National Pedagogical UniversityKazakhstanУниверситет КИМЭПКазахстанKIMEP UniversityKazakhstan20233006202302TILTANYM190199Copyright © Оразбаева Ф., Сарбасова А.Н., Шегебаев М., 20232023Оразбаева Ф., Сарбасова А., Шегебаев М.Orazbayeva F., Сарбасова А.Н., Shegebayev M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.tiltanym.kz/jour/article/view/751

Актуальность данной работы обусловлена необходимостью обучения деловому языку на примере анализа медиатекста из бизнес-сферы с точки зрения прагматико-профессиональной и лингвистической направленности, а также высоким уровнем заинтересованности студентов в повышении навыков деловой коммуникации. Цель данного исследования – изучение возможности и ресурсов деловых медиатекстов в плане пополнения лексического запаса и формирования навыков текстовой аналитики, нарратологических стратегий автора через эксплицитные и имплицитные смыслы, гипертекстовые ссылки, тон высказывания. Методика данной работы основана на теоретическом осмыслении междисциплинарных исследований в области медиалингвистики, сравнительно-сопоставительном изучении делового и экономического языков, структурном и лингвистическом анализе медиатекста из сферы бизнеса, разборе тем, микротем, ключевых структурных элементов. В данной статье представлена методика анализа текста из бизнес-отрасли с целью формирования прагма-коммуникативной компетентности студентов казахстанских вузов, вырабатывались стратегии эффективной текстовой аналитики со структурированием этапов и рассмотрением реализации определенного этапа преподавателем на практике, акцентировалось внимание на эксплицитных и имплицитных компонентах, нарратологических особенностях, изучении терминологических характеристик, лексической базы для осуществления профессиональной деятельности и дальнейшей реализации в сфере делового общения. Материалы, используемые в данной работе, могут применяться для формирования новых шаблонов медиатекстовой аналитики, изучения делового языка, разработки технологий, основанных на машинном обучении, составления терминографических источников и корпусов данных для обучения студентов деловому языку, внедрения в практику автоматических механизмов для реализации текстовой аналитики, формирования этапов анализа медиатекста и разработки новых перспективных методик для реализации лингвистического обучения.

The rationale of this study proceeds from the need to teach business language on the example of analyzing a business media text from the point of view of pragmatic-professional and linguistic orientation, considering a high level of student interest in improving business communication skills. The aim of this research is to study the scope and resources of business media texts in terms of vocabulary replenishment and formation of text analytics skills, including the author's narrative strategies through explicit and implicit meanings, hypertext links, and tone of expression. The methodological framework of this work is based on the theoretical understanding of interdisciplinary research in the field of media linguistics, comparative study of business and economic languages, structural and linguistic analysis of business media text, analysis of topics, micro topics, and key structural elements. This article proposes a methodology for analyzing text from the business field in order to form the pragma-communicative competence of students in Kazakhstani universities. It also suggests strategies for effective text analytics by structuring the stages and considering the implementation of a certain stage by the teacher on professional practice, focuses on explicit and implicit components, narratological features, the study of terminological characteristics, the lexical base for the implementation of professional activities and further implementation in the field of business communication. The materials used in this work can be applied to form new templates for media text analytics, study business language, develop technologies based on machine learning, compile terminographic sources and data corpora for teaching business language to students, introduce automatic mechanisms for the implementation of text analytics into practice, form the stages of media text analysis and develop new promising methods for the implementation of linguistic learning.

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The authors declare that there are no conflicts of interest present.