The nationally-cultural element usually has no formal indicators in linguistic sign and is determined implicitly on the basis of association with the inner form and content of the aggregate value of one or another linguistic unit. A specific complex nature of its consolidation and synthesizing in the content of linguistic unit of the nationally-cultural element are found in phraseological materials and in a literary text. The phraseology in the literary text and in poetry and lyrical discourse is thatsphere of language in which the nationally-cultural element is exposed in the widest, richest and distinctive form typical for one or another national language. The noeticlogical aspect of linguistic signs as a form of thoughts is a well known fact. Another distinctive feature of noetic categories is their uniqueness. The article reveals the representation of ethnomarking concepts and analyzes the methods of communication of ideas and feelings of people. In the present work the author focuses the main attention on different types of lingocognitive mechanisms which form the national world-views of the Kazakh people and effective methods of conceptual models which show the background knowledge of the nation and their skills of abstract concept verbalization.