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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">til</journal-id><journal-title-group><journal-title xml:lang="ru">Tiltanym</journal-title><trans-title-group xml:lang="en"><trans-title>Tiltanym</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2411-6076</issn><issn pub-type="epub">2709-135X</issn><publisher><publisher-name>Институт языкознания имени А.Байтурсынулы КН МОН РК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.55491/2411-6076-2026-3-29-41</article-id><article-id custom-type="elpub" pub-id-type="custom">til-2333</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ТЕОРЕТИЧЕСКАЯ ЛИНГВИСТИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>THEORETICAL LINGUISTICS</subject></subj-group></article-categories><title-group><article-title>Концепт «Тараз» в топонимической картине мира</article-title><trans-title-group xml:lang="en"><trans-title>The Concept of «Taraz» in the Toponymic Picture of the World</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-9151-9881</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Иманберди</surname><given-names>С. К.</given-names></name><name name-style="western" xml:lang="en"><surname>Imanberdi</surname><given-names>S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Сауле Курманбайкызы Иманберди, автор-корреспондент, доктор филологических наук, профессор</p><p>г. Астана</p></bio><bio xml:lang="en"><p>Saule Imanberdi, Corresponding Author, Doctor of Philological Sciences, Professor</p><p>Astana</p></bio><email xlink:type="simple">imansaule@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7677-3622</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Куламанова</surname><given-names>З. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Kulamanova</surname><given-names>Z.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Зиба Абдуллаевна Куламанова, кандидат филологических наук, профессор</p><p>г. Тараз</p></bio><bio xml:lang="en"><p>Ziba Kulamanova, Candidate of Philological Sciences, Professor</p><p>Taraz</p></bio><email xlink:type="simple">ziba_asilmura@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4285-312X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Асеткызы</surname><given-names>А.</given-names></name><name name-style="western" xml:lang="en"><surname>Assetkyzy</surname><given-names>A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Айгуль Асеткызы, кандидат филологических наук, ассоциированный профессор</p><p>г. Оскемен</p></bio><bio xml:lang="en"><p>Aigul Assetkyzy, Candidate of Philological Sciences, Associate Professor</p><p>Oskemen</p></bio><email xlink:type="simple">aigulaset10@gmail.com</email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Казахский агротехнический исследовательский университет имени Сакена Сейфуллина</institution><country>Казахстан</country></aff><aff xml:lang="en"><institution>Saken Seifullin Kazakh Agrotechnical Research University</institution><country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Таразский региональный университет имени Мухаммеда Хайдара Дулати</institution><country>Казахстан</country></aff><aff xml:lang="en"><institution>Mukhammad Khaydar Dulaty Taraz Regional University</institution><country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru"><institution>Восточно-Казахстанский университет имени Сарсена Аманжолова</institution><country>Казахстан</country></aff><aff xml:lang="en"><institution>Sarsen Amanzholov East Kazakhstan University</institution><country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>17</day><month>10</month><year>2026</year></pub-date><volume>0</volume><issue>3</issue><fpage>29</fpage><lpage>41</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Иманберди С.К., Куламанова З.А., Асеткызы А., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Иманберди С.К., Куламанова З.А., Асеткызы А.</copyright-holder><copyright-holder xml:lang="en">Imanberdi S., Kulamanova Z., Assetkyzy A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.tiltanym.kz/jour/article/view/2333">https://www.tiltanym.kz/jour/article/view/2333</self-uri><abstract><p>В статье представлен обзор научных трудов, посвященных выявлению мотивации астионима «Тараз». На основе проведенного анкетирования определяется фоновое знание носителей языка, связанное с мотивацией данного названия, а также посредством анализа его текстообразующей функции выявляются ассоциативные особенности. На материале одного астионима рассматривается роль общества, создающего и использующего название, в формировании топонимической картины мира, а также отражение в этом процессе социального опыта, когнитивных установок и предпочтений носителей языка. Раскрывается значимая роль пространства в формировании языковой картины мира, в том числе ее топонимического образа, показано, что социальные факторы и особенности восприятия и осмысления пространства выступают одним из оснований выбора названия. Кроме того, анализируются научные исследования, посвященные роли топонимических концептов в формировании картины мира. В результате исследования определена роль носителей языка в формировании топонимической картины мира, кроме того, результаты опроса выявили необходимость организации специальных курсов для широкой аудитории с целью расширения фоновых знаний респондентов о названиях. Цель статьи – на основе концептуального анализа определить основные факторы, связанные с ролью астионима «Тараз» в формировании топонимической картины мира общества южного региона, а также выявить фоновое знание носителей языка посредством анкетирования. В исследовании использованы описательный метод, научный обзор, концептуальный, семантический и фреймовый анализ. Исследование выполнено в лексико-семантическом и когнитивном направлениях. Практическая значимость работы заключается в возможности использования ее основных результатов в теоретических курсах по ономастике, в том числе при изучении вопросов номинации и трансонимизации, а также в социолингвистике, когнитивной лингвистике, лингвокультурологии и на семинарских занятиях по практике преподавания казахского языка.</p></abstract><trans-abstract xml:lang="en"><p>The article presents a review of scholarly works devoted to identifying the motivation underlying the astionym “Taraz.” Based on the results of a questionnaire survey, the background knowledge of language users regarding the motivation of this name is determined, while its associative features are identified through an analysis of its text-forming function. Using a single astionym as the research material, the study examines the role of the community that creates and uses the name in shaping the toponymic picture of the world, as well as the ways in which the social experience, cognitive attitudes, and preferences of language users are reflected in this process. The significant role of space in the formation of the linguistic picture of the world, including its toponymic representation, is revealed. It is shown that social factors and the specific ways in which space is perceived and conceptualized constitute one of the key foundations for the choice of a name. In addition, scholarly studies addressing the role of toponymic concepts in the formation of the picture of the world are analyzed. The study identifies the role of language users in shaping the toponymic picture of the world. Furthermore, the survey results demonstrate the need to organize special courses for a broad audience in order to expand respondents’ background knowledge of place names. The aim of the article is to identify, through conceptual analysis, the main factors associated with the role of the astionym “Taraz” in shaping the toponymic picture of the world of the society in the southern region, as well as to determine the background knowledge of language users through a questionnaire survey. The study employs the descriptive method, literature review, conceptual analysis, semantic analysis, and frame analysis. The research is conducted within lexico-semantic and cognitive approaches. The practical significance of the study lies in the possibility of applying its main findings in theoretical courses on onomastics, including the study of nomination and transonymization, as well as in sociolinguistics, cognitive linguistics, linguocultural studies, and seminars on the practice of teaching the Kazakh language.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>астионим «Тараз»</kwd><kwd>языковая картина мира</kwd><kwd>топонимическая картина мира</kwd><kwd>концепт</kwd><kwd>анкетирование</kwd></kwd-group><kwd-group xml:lang="en"><kwd>“Taraz” astionym</kwd><kwd>linguistic picture of the world</kwd><kwd>toponymic picture of the world</kwd><kwd>concept</kwd><kwd>questionnaire survey</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Статья подготовлена в рамках проекта программно-целевого финансирования Комитета науки Министерства науки и высшего образования Республики Казахстан ИРН №BR24993043 «Древнетюркские топонимы в источниках Китая и других стран Востока – одна из основ современной тюркской интеграции: историко-этимологическое, лингвистическое видение».</funding-statement><funding-statement xml:lang="en">The article was prepared within the framework of the program-targeted funding project of the Committee of Science of the Ministry of Science and Higher Education of the Republic of Kazakhstan IRN BR24993043 “Ancient Turkic Toponyms in Chinese and Other Eastern Sources – A Foundation for Modern Turkic Integration: HistoricalEtymological and Linguistic Perspective”.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Абажаппаров Ф. 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