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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">til</journal-id><journal-title-group><journal-title xml:lang="ru">Tiltanym</journal-title><trans-title-group xml:lang="en"><trans-title>Tiltanym</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2411-6076</issn><issn pub-type="epub">2709-135X</issn><publisher><publisher-name>Институт языкознания имени А.Байтурсынулы КН МОН РК</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.55491/2411-6076-2023-4-28-36</article-id><article-id custom-type="elpub" pub-id-type="custom">til-1063</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>ПРАГМАСТИЛИСТИЧЕСКИЕ ОСОБЕННОСТИ ПОЭЗИИ ЖЫРАУ XV-XVIII ВЕКОВ</article-title><trans-title-group xml:lang="en"><trans-title>PRAGMASTILISTIC FEATURES OF ZHYRAU POETRY OF THE XV-XVIII CENTURIES</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7402-3625</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Есенова</surname><given-names>К. У.</given-names></name><name name-style="western" xml:lang="en"><surname>Yessenova</surname><given-names>K. U.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Алматы</p></bio><bio xml:lang="en"><p>Almaty</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1706-1988</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сейтова</surname><given-names>Б. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Seуitova</surname><given-names>B. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Алматы</p></bio><bio xml:lang="en"><p>Almaty</p></bio><email xlink:type="simple">seyitova.bagdagul@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Казахский национальный педагогический университет имени Абая<country>Казахстан</country></aff><aff xml:lang="en">Abai Kazakh National Pedagogical University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>30</day><month>12</month><year>2023</year></pub-date><volume>92</volume><issue>4</issue><fpage>28</fpage><lpage>36</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Есенова К.У., Сейтова Б.Б., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Есенова К.У., Сейтова Б.Б.</copyright-holder><copyright-holder xml:lang="en">Yessenova K.U., Seуitova B.B.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.tiltanym.kz/jour/article/view/1063">https://www.tiltanym.kz/jour/article/view/1063</self-uri><abstract><p>В современной научной парадигме лингвистики изучение художественного текста осуществляется через художественную концепцию. В таком понятии семантика слова рассматривается как индивидуальная, так и общая для нации. Это определяет приоритетность эмоционально-выразительности в словоупотреблении автора художественного текста, а также наличие оценочной категории. Это признается единицей сознания, определяющей связь культуры и языка.</p><p>В статье рассматриваются функциональные прагматические свойства, эстетическая функция поэзии жырау. Это пространство для обмена информацией о сложных мыслительных процессах, таких как восприятие, понимание, анализ, что позволяет установить связь между автором и читателем.</p><p>При анализе поэзии жырау их стремление критически проанализировать состояние народа, языковые средства, использованные с целью воздействия на адресата позволяют представить образ жырау как действующую личность. Прагмастилистическая систематизация выявляет общие черты языкового употребления жырау. Частота и четкость использования, частичные особенности таких языковых средств включают стилистический характер автора. Поэтому важно прагматично и стилистически классифицировать общие черты поэзии жырау.</p></abstract><trans-abstract xml:lang="en"><p>In the modern scientific paradigm of linguistics, the study of a literary text is carried out through an artistic concept. In this concept, the semantics of the word is considered both individual and common to the nation. This determines the priority of emotional expressiveness in the use of words by the author of a literary text, as well as the presence of an evaluation category. This is recognized as a unit of consciousness that determines the connection between culture and language.</p><p>The article discusses the functional pragmatic properties, aesthetic function of zhyrau poetry. This is a space for the exchange of information about complex thought processes, such as perception, understanding, analysis, which allows you to establish a connection between the author and the reader.</p><p>When analyzing the poetry of the zhyrau, their desire to critically analyze the state of the people, the linguistic means used to influence the addressee, make it possible to present the image of the zhyrau as an acting personality. Pragmastilistic systematization reveals the common features of the linguistic use of zhyrau. The frequency and clarity of use, partial features of such language tools include the stylistic character of the author. Therefore, it is important to pragmatically and stylistically classify the common features of zhyrau poetry.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>антропоцентрическая парадигма</kwd><kwd>прагмастилистика</kwd><kwd>художественный текст</kwd><kwd>жырау</kwd></kwd-group><kwd-group xml:lang="en"><kwd>anthropocentric paradigm</kwd><kwd>pragmastilistics</kwd><kwd>artistic text</kwd><kwd>zhyrau</kwd><kwd>category</kwd><kwd>connotation</kwd><kwd>convergence</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Leech G. (1983) Principles of pragmatics. London: Long – 1983. – р.134 .</mixed-citation><mixed-citation xml:lang="en">Leech G. (1983) Principles of pragmatics. London: Long. – 1983. – 134 p . [Leech G. Principles of pragmatics. 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